봄앤향 대표 박찬희
Hello,
I am Park Chan-hee, CEO of BOM&HYANG.

Many years have passed since I moved to Hadong with my husband to begin a new life in farming.
At first, everything felt unfamiliar and challenging. However, as I watched the plum trees change with each season, I gradually learned to appreciate the rhythms of nature.

Whether covered in lush green leaves, laden with golden fruit, or standing bare after every leaf has fallen, the plum trees quietly endure each season in their own time.
As I watch them, I am reminded of the years shaped by hard work and perseverance, and sometimes I find myself deeply moved.

After enduring a year of rain and wind, intense sunlight, and patient waiting, nature rewards us with its most wholesome fruit. We strive to preserve nature’s goodness, value the time it takes, and farm with honesty and care. Rather than rushing production, we respect the natural process and fill every bottle with a farmer’s sincerity and heartfelt dedication to wholesome food.

Guided by our philosophy of “Wholesome Food Inspired by Nature,” we hope to bring moments of healthy rest and warm comfort into people’s everyday lives. Like a soothing drink after a meal or a wholesome moment shared with family, BOM&HYANG will continue to capture the fragrance and goodness of nature.

Thank you.

Park Chan-hee CEO, BOM&HYANG

Profile
Co-Representatives of BOM&HYANG
Park Chan-hee · Kim Won-kyun
“Capturing Nature’s Time
to Create Wholesome Food.”
We operate Haemil Farm, specializing in Golden Plums in Hadong, Gyeongsangnam-do, as well as BOM&HYANG,
a rural convergence brand that connects agriculture, food processing, and online marketing.
Using Golden Plums grown on our own farm, we develop premium Golden Plum Syrup, Plum Sticks, and other processed plum products.
By reinterpreting Korea’s traditional food culture with a modern sensibility, we share the wholesome flavors of Korea with consumers at home and abroad.
We are also actively involved in helping farmers develop online sales channels and strengthen their digital marketing capabilities.
Through live commerce, social media content, and online branding, we are creating new possibilities for the future of agriculture.

BOM&HYANG is currently expanding its exports to overseas markets, including the United States, Australia, and China, as it continues to
grow into a premium K-FOOD brand.
봄앤향 대표 박찬희 김원균
Work Experience
Key Profile
  • OM&HYANG CEO (Park Chan-hee) / Haemil Farm Co-CEO (Park Chan-hee and Kim Won-kyun)
  • Ran a 6th Industry Certified Business
  • Operated a HACCP-certified Processing Facility
  • Won the Grand Prize at the National Competition for Farmers' Informatization
  • Selected as the Strong Small Business Online Seller of Growth Support Project
  • Participated in the TOPS Program (Advanced to Stage 2)
  • Promoted Overseas Export of Processed Golden Plum Products
  • Served as President of the Hadong Strong Small Farmers Association
  • Secretary General of the Central Federation of Middle-aged Women Farmers CEOs
  • Online Marketing and SNS Training for Farmers
  • Operator of the Hadong Library Humanities Classics Reading Club ‘Jukyung Yadok’
  • Add.

    645, Jeongnyang-ro, Jeongnyang-myeon, Hadong-gun, Gyeongsangnam-do, Republic of Korea Haemil Farm

  • Tel.

    +82-10-8920-8410

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